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Today on Eden Exchanges we spoke to Angela Feery-Richards, founder and MD of Simply Helping, Australia’s leading franchise in the in-home care, aged and disability care sector. Angela provides insights into what sparked Simply Helping twenty years ago and why she decided to franchise her business. She discusses the ideal personality traits for franchisees, the company’s expansion across Australia and how demand within the sector is growing and evolving.
Angela’s professional background
- Simply Helping
What it is, how it came about and how it was formed
- The care sector
What the sector in Australia looks like and how it has diversified
- Demand for Simply Helping
Ageing population, limited help for disability care and a time poor population
- Future opportunities in the care sector
The future of the age care, in-home care and disability sector and the opportunities becoming available
- Simply Helping clients and differentiation:
Types of customers, situations that require assistance and the choice of the customers to seek out assistance.
The not-for profit competition
- Franchisee differentiation
Maintaining a point of difference. Broadening the client base. Target market of Simply Helping
- Simply Helping’s full range of services
Services catered to franchisees depending on demand and suitability
- The decision to franchise
Identifying the need to franchise over the need to expand the single business. The benefits of a franchisee to managers.
- The mind-set and nature of a Simply Helping franchisee
The mind-set, ambition and the personality of a successful franchisee. Who would best suit a franchise model like Simply Helping?
- Training and support
Operations manual “bible”, practical training workshops and technical business and legal support. Three month nurturing period. At your own pace training.
- What drives Angela to simply help?
Why Angela loves the sector so much and where she sees the business expanding in the future.
- Rule of Thumb:
Do your …… research, list your questions before you talk to the franchisor and look at the simply helping website first.
About Simply Helping
Simply Helping was founded by Angela Feery-Richards in Australia back in 1998. Angela has an extensive background in the health industry spanning 35 years as a health professional within the private and the public sector. Simply Helping has developed as a company of integrity to provide a suite of services to individuals and families using professional and trusted carers within an environment of caring and meeting the needs and wants of its clients.
See full business listing here.