Podcast: The Mindset of Franchise Success with Emmanuel Martin (The Metamorphosis Project, Drug-Safe Communities)
The ‘Mindset of Success’, ‘The Big Why’, Drug-Safe Communities, and the psychological and practical steps into franchising
Summary
In this episode of Eden Exchanges, leading expert Emmanuel Martin (The Metamorphosis Project) took us on a deep journey into the psychology of franchising. He talked about what really motivates us, and how a practical, positive mindset is extremely important for a successful franchisee or franchisor. He also talked about a purpose-driven franchise, Drug-Safe Communities, which is rapidly expanding across Australia.
Key discussion points
- Emmanuel Martin’s background (1:28)
- What is the perfect mindset to succeed in business? (5:16)
- Franchising is an emotional, relationship-based game (6:35)
- Creating a change in mindset (9:00)
- Establishing ‘The Big Why’ of getting into franchising (9:23)
- The ‘Mindset of Success’ – clear, brave, and ambitious goals (10:19)
- Fostering emotional and physical energy to get things done (10:49)
- The Brain: learning, growing and evolving through education (11:22)
- Keeping the right company (11:58)
- Time, space and goals outside of business (12:28)
- What are real drivers for getting into franchising? (12:55)
- Value hierarchies (13:30)
- What makes the right type of franchisee? (15:54)
- Drug-Safe Communities (16:52)
- The evolving franchise industry and the future (20:21)
- What’s more important, people or processes? (20:57)
- The culture of the franchisor (21:45)
- Tips for starting a franchise (22:55)
- Why is franchising so popular in Australia? How can it be more accessible? (25:45)
- What the Metamorphosis Project offers (30:10)
- Future plans for Drug-Safe (33:10)
Useful Links
Eden Exchange
Website|Facebook|Twitter|LinkedIn|Instagram
The Metamorphosis Project
Website|Facebook|Twitter
Drug-Safe Communities
Website|Facebook
An exciting and rare opportunity exists to join Drug-Safe Communities, an Australian owned and operated franchise which exists for the purpose of changing lives while at the same delivering profitability through a proven business model for both franchisees and their clients.
The Metamorphosis Project is a team of highly experienced Franchise and Small Business experts with a driving purpose to grow the profitability of Franchisors and Franchisees. Led by Emmanuel Martin, who has over 20 years’ experience working with iconic companies, and has mentored, trained and developed hundreds of franchisees.
