Podcast: Ep#69 The Famous Hot Dog Taking Australia by Storm (ft. Mark Alati, Owner and MD of Nathan’s Famous Australia)

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Today on Eden Exchanges we spoke to Mark Alati, Owner and Managing Director of Nathan’s Famous Australia. Listen as Mark delves into his interest in small businesses, the potential market for hot dogs in Australia as well as how he came up with the idea to bring Nathan’s Famous to Australia.

Mark Alati, Owner and Managing Director of Nathan’s Famous Australia

Discussion Points:

  • Background
    30 years in the small business sector, from race horses to hot dogs
  • Becoming a master franchisor
    What sparked the idea to bring Nathan’s Famous to Australia
  • Working with the American team
    How the support from the head office in the US has been such a pillar for Mark to lean on and how the support is beyond what he believed
  • Australian culture 
    How Nathan’s Famous are planning to become a big part of Australian food culture
  • Training and support
    Nathan’s Famous don’t only offer training beforehand, but also while you are up and running with your franchise
  • The Business models of Nathan’s Famous
    The different styles of running a business with Nathan’s, from kiosks to trailers
  • Uniqueness
    100% Australian beef, and not boiled – barbecued!
  • Being your own boss
    One of the biggest perks of working for Nathan’s is the opportunity to become your own boss
  • Passion for the business
    What Mark enjoys about his work and what he sees as the future for Nathan’s Famous


Useful Links:

Nathan’s Famous: WebsiteFacebook/ linkedin/

Eden Exchange: ProfileFranchise Listings


About Nathan’s Famous

The popular fast food chain from Coney Island, New York has finally opened its doors in Australia and are looking for eager franchisees to join nationwide in Australia. Nathan’s Famous was founded in 1916 with a single, small hot dog stand in Coney Island, New York, where the hot dogs were based on a recipe developed by his wife’s grandmother. In the 100 years that have passed since opening day, Nathan’s has gained worldwide recognition for the unequalled quality and taste of its product. Today, Nathan’s has gained a reputation for being among the highest quality hot dogs in the world. Nathan’s is not just a hot dog, it’s a unique way of living. Last year there were over 500 million Nathan’s Famous hot dogs sold!