Podcast: Ep#184 “We enable the dreams and aspirations of our franchise partners by providing them our support services” (Ft. Michael McNamara, Network Development Manager at Concept Eight Group)

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Today on Eden Exchanges we spoke to Michael McNamara, who is the head of network development at the Concept Eight Group in Melbourne. Listen as Michael delves into his background in the sector, the different brands of the Concept Eight Group, what is the appeal of the QSR sector, how each brand is growing and what Concept Eight has to offer a franchisee.

Discussion Points:

Michael McNamara – Network Development Manager at Concept Eight Group
  • Background
    Michael discusses his background, current role and how he came to be the network and development manager at Concept Eight Group
  • The business
    Michael explains the business model, the industry, Concept Eight and what the brand represents
  • The customers
    Michael discusses who is Concept Eights customers and how each of the brands appeals to the Australian customer
  • The strength of a brand group
    What each brand represents in the market and what sets each of them apart from the more traditional style, ingrained food franchises in Australia
  • The QSR business model
    How involved and intricate QSR businesses are and how they thrive in the current economic climate
  • The trends
    What trends Michael is seeing in the Australian QSR sector and how Concept Eight are growing their business to incorporate them
  • The industry as Michael knows it
    Michael talks about his time in the sector and with the Concept Eight Group and how the sector has grown in his lifetime
  • The support
    Michael describes how the Concept Eight Group supports each of its many franchisees from every day running of the business to the more technical and logistic side of the business
  • Choosing to be a business-savvy foodie
    What Michael believes is driving Australians to become franchisees in the QSR sector and why food is such a big market at present
  • Now is the time
    Why Michael thinks now is the perfect time to buy a Concept Eight franchise given the greater need for takeaway and home delivery in the market
  • New brands on the horizon
    Michael offers a teaser on what Concept Eight has in the pipeline for new brands and new projects coming soon
  • A piece of advice 
    Michael offers some advice on becoming a franchisee with under the Concept Eight Group, the QSR sector as it is and what to expect when owning a food franchise in Australia

Useful Links:

Company profile / Linkedin Profile

About the business:

Concept Eight is the multi-brand franchisor behind successful QSR brands Noodle Box, Wokinabox and Pattysmiths Burgers. Established in 1996, the franchise group has grown to over 110 stores employing over 800 staff nationally.

Concept Eight manages distinguished brands that all bring their unique flavour to Australia including; Wokinabox, Noodle Box and Pattysmiths Burgers. Concept Eight can also offer duel concept franchises through our additional virtual brands ‘Supreme Leader Korean Chicken’ and ‘Double Dragon Dumplings’.

Concept Eight prides itself on providing franchise support services across eight specialist areas including:

  • Operations
  • Sales and marketing
  • Training
  • Restaurant design and construction
  • Finance
  • Supply chain
  • Network development

Owning a Concept Eight franchise allows you to own a nationally growing brand that has a dedicated team to help you succeed, no matter what brand you choose to partner with.