Podcast: Ep#138 “When Total Tools starts a trend, other businesses follow within the hour” (Ft. Scott Fitzgerald General Manager of Operations for Total Tools)

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Hello and welcome to Eden Exchanges, the franchise business journey podcast. As a Part of our Total Tools business insights series, we spoke to Scott Fitzgerald who is the General Manager of Operations at Total Tools.
Listen as Scott delves into his background in the industrial retail sector, his transition to Total Tools, the competitive advantage of Total Tools in the sector, training and support for new franchises and an introduction to the world of retailing. Listen on to discover more.

Discussion Points:

Scott Fitzgerald- General Manager of Operations for Total Tools
  • Background
    Professional background and 30 experience in the industrial retail sector
  • Transitioning in to the business
    How Scott came to be the General Manager of Operations for Total Tools
  • A business leading the market
    How Total Tools operates as the largest, most diverse high end retail supplier of professional trade tools
  • Working for a national franchise
    What Scott thinks is the appeal to working with a large scale franchise like Total Tools
  • The uniqueness of Total Tools
    What Scott thinks is the unique offering of Total Tools and how Total Tools is staying relevant in an ever-changing product market
  • Managerial involvement
    How involved Scott and his team are on a store level and in the acquisitions and development of retail outlets
  • Setting a store by example
    Scott explains the training process for new franchisees with no or little experience in retail. Introducing them to key stores performing well to set the example of the standard of stores
  • Maturity and development in Total Tools franchisees
    Scott describes the ideal franchisee and how many different kinds of people with different backgrounds aspire to a Total Tools franchise
  • Being proud of your work and your team
    What Scott believes he is most proud of as a team member at Total Tools and the work by his team in general
  • The trend setting ways of Total Tools
    How the sector responds to Total Tools when they launch a new retail strategy or campaign and how Total Tools leads the sector
  • Key trends and insights
    The trends Scott is seeing as the future of retail in the industry and the behaviours of customers from 20 years ago to now
  • Supporting the franchisees and franchisors
    How Scott and his team support the franchisees and franchisors on a daily basis and ensure every store is achieving their retail potential
  • What is there to love?
    What Scott loves most about his work and why he is happy about his decision to join Total Tools as the Total Tools General Manager of Operations
  • Advice from a manager
    Scott offers his best piece of advice on becoming a franchisee with Total Tools or simply joining the team
  • How to get in touch
    How to enquire about a franchise opportunity near you or to make contact with the head office team

Useful Links
Facebook / Youtube / Instagram / Linkedin

Website / Listings / Company Profile

For Further Information, contact Eden Exchange on +613 86582292 or +612 8880 5535.


About Total Tools Franchising

Total Tools is looking for franchisees that share the vision and wish to be a part of the success of a growing Australian company. Backed by the unrivalled retailing standards in the tool industry and experienced staff offering professional advice and service, Total Tools has firmly established itself as the market leader in professional tool retailing, servicing the daily needs of Australia’s tradesman who use their tools for living.

There are currently over 70 stores forming the Total Tools group with representation in Victoria, New South Wales, South Australia, and Queensland, with more stores being planned nationally.

To find out more about store potentials in your local area click here to enquire and speak to a Total Tools representative today or call +613 8658 2292 for a confidential discussion.