Podcast: Ep#137 ” You offer the best product available and the accessories too. It’s the ‘want fries with that?’ ideology and it works.” (Ft. Lisa Gilbertson – multi-store franchisee for Total Tools WA and SA)

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Hello and welcome to Eden Exchanges, the franchise business journey podcast. As a part of our Total Tools business series ‘Insights of Total Tools’ we rang Lisa Gilbertson on site, who is a multi-store franchisee for Total Tools in Western Australia and South Australia.

Listen in as Lisa chats to us about her experiences owning many diverse franchises, her experiences opening multiple stores across different states, the shift from the traditional tradesman to trades people and Lisa’s perspective on who is the ideal franchisee for Total Tools. Listen on to discover more. 

*This podcast was recorded via phone call.

Discussion Points:

Lisa Gilbertson – Total Tools Multi-Store Franchisee for Western Australia and South Australia
  • Background
    Lisa’s professional background and extensive history as a serial franchise owner
  • Transitioning to Total Tools
    Lisa’s change from fast food franchise ownership to retail franchise ownership
  • It wasn’t food
    The crossover in business skills moving from a food franchise background to a retail franchise
  • Working for a national franchise
    How Lisa came to consider a Total Tools franchise and what sold her on the idea of being a Total Tools franchisee
  • The biggest challenges
    What Lisa found was her biggest challenge moving into the retail sector and discovering the world of tools for trades
  • The uniqueness of Total Tools
    What Lisa thinks is Total Tools best selling point as a franchise opportunity in the market and why their are a proven brand
  • Managerial involvement
    How involved Lisa is on store level and the trust she has in her employees and managers for multiple stores
  • A male dominated industry or not?
    Lisa corrects the ideology that the trades industry is a male dominated industry and how women tradies are growing in number
  • Motivation and dedication to the business
    What motivates Lisa to get up in the morning and put on the Total Tools uniform
  • Being proud of your work and your team
    What Lisa thinks is so valuable as a Total Tools franchisee and why she couldn’t be prouder of her team
  • The training and support
    What a new franchisee has to look forward to in training and support and the support from the head office team long after your induction
  • Key trends and insights
    Tends and insights Lisa is seeing in her stores and where she thinks the industry is heading in the future
  • Prospects for the greater WA state
    Lisa’s thoughts on a Total Tools expansion across WA and supplying direct to the farming heartland of WA
  • What is there to love
    What Lisa loves most about her work and why she is happy about her decision to join Total Tools as a multi-store franchisee
  • Advice from a multi-store owner
    Lisa offers her best piece of advice on becoming a franchisee with Total Tools or simply joining the team
  • How to get in touch
    How to enquire about a franchise opportunity near you or to make contact with the head office team

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About Total Tools Franchising

Total Tools is looking for franchisees that share the vision and wish to be a part of the success of a growing Australian company. Backed by the unrivalled retailing standards in the tool industry and experienced staff offering professional advice and service, Total Tools has firmly established itself as the market leader in professional tool retailing, servicing the daily needs of Australia’s tradesman who use their tools for living.

There are currently over 70 stores forming the Total Tools group with representation in Victoria, New South Wales, South Australia, and Queensland, with more stores being planned nationally.

To find out more about store potentials in your local area click here to enquire and speak to a Total Tools representative today or call +613 8658 2292 for a confidential discussion.