Podcast #126 A Fresh Take on Marketing (Ft. Ollie Mann, National Marketing Manager for Sandwich Chefs)
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Today on Eden Exchanges we spoke to Ollie Mann who is the National Marketing Manager for Sandwich Chefs. Ollie discusses the most recent marketing trends in the food and hospitality industry, how Sandwich Chefs are working to stand out from the crowd with their content and communication as well as what the future of food demand and delivery will look like.
Discussion Points:
- Background
Ollie’s background in marketing, entertainment and hospitality - Building the foundation
Setting good marketing foundations for Sandwich Chefs as a brand to take it to the next level - Paradox of Choice
Building trust in the brand for consumers - Collaborations and marketing campaigns
Building campaigns with Melbourne United and other well-known teams and companies in Australia - Marketing support to franchisees
Marketing and promotional support nationwide adapted to the specific region - Competitions and giveaways
Working with franchisees to tailor new competitions and give aways in certain territories - Marketing trends
Ollie’s predictions for new marketing trends in the food and hospitality industry
Useful Links
- Profile
Sandwich Chefs - Website/Social Media
Facebook/ Linkedin/ instagram
About Sandwich Chefs
Sandwich Chefs is growing fast. We’re the leading deli and carvery franchise in Australia and have a passion for serving high quality sandwiches and roasts to our customers. We’re looking for passionate people to join our franchise. Our roasts are slowed cooked and delicious. Our sandwiches are enjoyed by thousands every single week.
This is the beginning of a true story that formed a delicious partnership, driven by the desire to make the kind of sandwiches that people can’t make at home. After lots of question s and even more taste tests, they opened the first of many Sandwich Chefs stores.The trio don’t always agree on how to do things, except for when it comes to making sandwiches properly. This includes having fresh local produce delivered daily, sourcing artisan bread and making as much as possible from scratch, including 14 hour slow-roasted beef and crackling pork.Every chef at every Sandwich Chefs® store lovingly makes each meal to order – just the way the customer likes it. With the help of their loyal customers, it took great mates to restore Australia’s faith in the humble sandwich.
