With the roll out of the NDIS in recent years, combined with media reports and the Royal Commission into aged care in Australia, more and more people are looking for in-home care service providers to meet their needs.
Many elderly Australians are looking to stay in their own homes instead of going into aged care, while the lack of care facilities for the younger generations means that parents and caregivers are taking on the bulk of care work with little assistance. Meanwhile, there are many people looking to enter the care and disability sector and looking for an ethical and well-run company to work for.
Interest in Simply Helping, a franchised in-home care provider, has been growing steadily over the last few years. The company has experienced a lot of growth in both regional and metropolitan areas and a steady expansion across Australia.
A Unique Business Offering
With over 21 years in the in-home care industry, Simply Helping offers both long-term and short-term assistance, including aged care, disability care home help, personal care, transportation, companionship, home maintenance, gardening and so much more.
Director Angela Feery-Richards believes the company is unique.
“We supply a range of in-home support services to not only our senior population, but also to families and individuals living with a disability, and those families and individuals using the services as a lifestyle choice to help them stay independent and in their own homes longer. We also supply a range of services to brokerage clients such as hospitals and not-for-profit providers, helping to support the population where and how we can.”
One of the big benefits that franchisees find is that each territory Simply Helping enters into a dedicated area with a population and demographic base to help franchisees grow a healthy business. You will be provided assistance to help develop a marketing strategy and business plan, as well as assistance in developing a list of potential contacts in the brokerage sector and the NDIS sector, allowing you to make contact in the early stages of your business.
For those interested in this booming industry, Simply Helping’s franchisees are well supported.
Feery-Richards says that, “initial marketing support is rolled out over three months within the territory. Ongoing support will involve online, social media and print where applicable. This marketing is then tied in with our overall brand marketing.”
“We also provide induction and training and take the time to help you set up so that you can concentrate on building your business. This training and set up covers our operations manual, policies and procedures, registrations and other processes that are key to running a successful in-home service provider. We also provide on-going mentoring from our experienced support advisors, who will assist in not only helping you grow your business, but help you develop your confidence in running a successful business.”
Criteria for Starting with Simply Helping
Due to industry regulations as well as Simply Helping’s ethos of providing quality home care, there are some key criteria and skills that franchisees are expected to meet. The main areas involve experience in running or managing a business at the highest level, while ideally having experience and knowledge in the in-home care, support and health industry. However, as extensive training is provided, the most important thing is that a Simply Helping franchisee be committed to their work and clients.
Feery-Richards makes a point in saying, “we expect all our franchisees and their staff members to be professional and committed to making a difference in the life of those they provide services to.”
Simply Helping is expanding their reach further in 2020 with plans to continue to grow Australia-wide. If you’re interested in entering the in-home care service industry with your own business, you can find out more here.
For media enquiries or to arrange an interview please contact Eden Exchange on +613 86582292 or +612 8880 5535.
About Simply Helping
Simply Helping was founded by Angela Feery-Richards in Australia back in 1998. Angela has an extensive background in the health industry spanning 35 years as a health professional within the private and the public sector.
Simply Helping has developed as a company of integrity to provide a suite of services to individuals and families using professional and trusted carers within an environment of caring and meeting the needs and wants of its clients.
See Simply Helping’s full business listing here.