Ep#181 “The business is based around Uber and is embracing the disruption rather than trying to fight it” (ft. Tom Dyer, Pattysmiths franchisee in QLD)

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Today on Eden Exchanges we spoke to Tom Dyer, who is a franchisee for Pattysmiths and Supreme Leader in QLD, part of the Concept Eight Group. Listen as Tom delves into his background in marketing, why he chose to buy a Pattysmiths franchise, what is the appeal of the QSR sector and how Uber Eats has helped the QSR industry grow.

Discussion Points:

Tom Dyer – Franchisee at Pattysmiths and Supreme Leader in QLD
  • Background
    Tom discusses his background, current role and how he came to be a franchisee
  • The business
    Tom explains the business model, the industry, Concept Eight and what Supreme Leader is
  • The customers
    Tom discusses who Pattysmiths is to customers and how the franchise appeals to the Australian customer
  • The Pattysmiths brand
    What the brand represents in the market and what sets it apart from the more traditional American style food franchises in Australia
  • The QSR business model
    How involved and intricate QSR businesses are and the working cycle of a franchise owner for Pattysmiths
  • The support
    Tom describes his experiences working with the Concept Eight Group and the head office team throughout his business journey with Pattysmiths
  • Choosing to flip burgers
    What made Tom decide to buy a food franchise and what drives him to keep flipping burger patty’s
  • Now is the time
    Why Tom thinks now is the perfect time to buy a Concept Eight franchise given the greater need for takeaway and home delivery in the market
  • A piece of advice 
    Tom offers some advice on becoming a franchisee with Pattysmiths, the QSR sector as it is and what to expect when owning a food franchise in Australia

Useful Links:

Facebook / Instagram / Website / Company profile

About the business:

Concept Eight is the multi-brand franchisor behind successful QSR brands Noodle Box, Wokinabox and Pattysmiths Burgers. Established in 1996, the franchise group has grown to over 110 stores employing over 800 staff nationally.

Concept Eight manages distinguished brands that all bring their unique flavour to Australia including; Wokinabox, Noodle Box and Pattysmiths Burgers. Concept Eight can also offer duel concept franchises through our additional virtual brands ‘Supreme Leader Korean Chicken’ and ‘Double Dragon Dumplings’.

Concept Eight prides itself on providing franchise support services across eight specialist areas including:

  • Operations
  • Sales and marketing
  • Training
  • Restaurant design and construction
  • Finance
  • Supply chain
  • Network development

Owning a Concept Eight franchise allows you to own a nationally growing brand that has a dedicated team to help you succeed, no matter what brand you choose to partner with.