Ep#156 “It’s a step-by-step process done the right way for the franchisees” – (Ft. Dean Petracca, Director of Associated Projects)

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Today on Eden Exchanges as part of our Total Tools business series, we spoke to Dean Petracca who is the Director of Associated Projects. Listen in as Dean explores his background in manufacturing and store fit-outs, the step-by-steps that go into building a Total Tools store, the requirements and legislations by state for store development and Dean’s experience working with new franchisees and the Total Tools head office team. Listen to discover more.

Discussion Points:

Dean Petracca – Director of Associated Projects
  • Background
    Dean’s professional background with Associated Projects, manufacturing and supplies production and his role
  • Transitioning into large scale fit-outs and construction
    Associated Projects move to importing and manufacturing overseas and focusing on store fit-outs and renovations
  • Working relationship with Total Tools
    The client experience, what Total Tools offers and the benefits
  • Fitting-out with Total Tools
    Dean describes what it is like fitting-out and renovating stores for a large scale retail client like Total Tools
  • Fit-outs, renovations and new store construction
    Dean identifies the ratio of projects he has worked on with Total Tools
  • Trends in the market place
    Dean highlights the new trends he has seen in the large scale retail store renovations and development sector
  • Franchisee involvement
    Dean identifies the amount of involvement that is required from the franchisee throughout the process and head office and where good communication is required from everyone
  • How do fit-outs differ?
    Dean explains Associated Projects’ process for identifying client needs and customising the fit-out and/or new build to suit their model
  • Motivation and dedication to the business
    What motivates Dean and the Associated Projects team to do what they do everyday and keep pushing the boundaries in business
  • Step-by-step
    Dean lists the step-by-step process involved in fitting-out a building a store from scratch by state requirements and building codes
  • What is so special about Total Tools?
    What Dean identifies as the winning factor with Total Tools store designs and the different levels of stores
  • Achievements and milestones
    Dean describes some key achievements by the Associated Projects team working with Total Tools and why he wishes to continue working with Total Tools in the future
  • How to get in touch
    How to enquire about a franchise opportunity near you or to make contact with the head office team

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For Further Information, contact Eden Exchange on +613 86582292 or +612 8880 5535.

About Total Tools Franchising

Total Tools is looking for franchisees that share the vision and wish to be a part of the success of a growing Australian company. Backed by the unrivalled retailing standards in the tool industry and experienced staff offering professional advice and service, Total Tools has firmly established itself as the market leader in professional tool retailing, servicing the daily needs of Australia’s tradesman who use their tools for living.

There are currently over 70 stores forming the Total Tools group with representation in Victoria, New South Wales, South Australia, and Queensland, with more stores being planned nationally.

To find out more about store potentials in your local area click here to enquire and speak to a Total Tools representative today or call +613 8658 2292 for a confidential discussion.