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Today on Eden Exchanges, we speak to Stuart Hendricks, the Network Development Manager with Battery World Franchises. Stuart discusses the business model, national reach, and the franchisee support system that makes Battery World the premium battery retail and service franchise in Australia.
- Battery World hits 25 years
Celebrating this major milestone, Stuart touches on Battery World’s history and outlines some exciting projects underway
- A long background in franchising
With extensive experience in Australian franchising, Stuart is delighted to be leading the Battery World franchising operation in Australia
- The core business
With batteries for solar systems, automotive needs, hearing aids, and more, Battery World finds a unique place in the market
- Franchise agreement opportunities
Stuart discusses the current scope of Battery World retail stores, and outlines investment opportunities available with Battery World and Battery World Direct
- Long-term franchise partners
Stuart points to the longevity of Battery World franchise partners as evidence of a successful company
- A business model for growth
Battery World is set to open at least five new stores in the near future
- Pandemic proof
Battery World franchise partners have mostly experienced a boost in sales during the pandemic
- Franchise partner support
The training department and operations team work with each franchise partner to encourage and facilitate growth
- Customer service is king
Stuart explains the most important franchise partner attribute
- Training and support
Stuart outlines the initial induction and training that new franchise partners enjoy, and the ongoing support provided long-term
- All-round POS support
Stuart explains the point-of-sale system that allows franchise partners to run all aspects of their business
- A successful Australian company
Helping franchise partners achieve their dreams in a winning company motivates Stuart in his work
- Due diligence
Stuart’s best advice for any potential franchise partners
Battery World- Where the Power Began
Battery World began its journey in 1997, with the first store opening in North Queensland. Since then, Battery World has become the largest and most comprehensive Australian battery retail franchise, with over 110 stores nationwide. Their extensive Australian-made range and exceptional customer service offering have cemented Battery World’s position as a highly successful and trusted heritage brand in the Australian market.
Their Franchise Partners are dedicated to powering the passion of their customers, and pride themselves on being the local battery experts in the auto, 4X4, camping, outdoor and home categories. Their customer-centric approach and willingness to be hands-on has fostered a culture of loyalty and trust which, in turn, has significantly contributed to the solid growth Battery World has experienced over the last 24 years of operation.
The Battery World brand foundation is built around the principles and values imparted from their leaders and founders, of sheer determination to succeed with a customer-centric philosophy in everything they do. It is this mantra that powers them to proudly sell quality products and other well-established, trusted and innovative brands across Australia.
They are further growing and expanding their business by introducing the Battery World Mobile Business franchise in addition to the Battery World store franchises across Australia.