Podcast: Ep#231 “I searched for the right business opportunity to meet my needs and found it with ERA”. (Ft. Ruth Cohen Franchisee at Expense Reductions Analysts WA)

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Today on Eden Exchanges, we spoke to Ruth Cohen who is a franchisee for Expense Reduction Analysts in WA. Listen as Ruth chats about her seventeen plus years in the ERA community, the work-life balance on offer and factors to consider when becoming your own boss

Ruth Cohen – Franchisee for Expense Reductions Analysts in WA

Discussion Points:

  • Background
    With a number of different professions since emigrating from South Africa, Ruth Explains how she navigated a path to becoming a business owner
  • Looking for a business opportunity
    The reasonable entry fee and potential for income brought Ruth to ERA
  • A 17- year journey of growth
    Ruth outlines her business journey since joining Expense Reduction Analysts
  • Services on offer
    Ruth elaborates on the specific services she specialises in
  • Daily working life
    Located in Perth, Ruth explains how an early start is the best way to start her day
  • Unique Perth location
    Ruth explains the profile of businesses in Western Australia and the types of business that she prefers to work with
  • Achievements
    With independence as her major aspiration, Ruth reflects on the learning curve she has experienced in achieving her goals
  • Training and support
    Ruth explains how important the training and support within ERA is to the success of franchisees
  • Driving forces
    As a procurement specialist, Ruth is motivated by her professional relationships
  • Advice for potential franchisees
    Ruth offers sage advice for anyone thinking of joining the business
  • More information
    How to get in touch with Expense Reduction Analysts to begin your own business journey

Useful Links:

Company profile /
 Linkedin / Twitter


About the business:

Expense Reduction Analysts has been trading in Australia since 1992. They are a business consultancy offering strategic advice and practical methods for companies to achieve sustainable cost reduction. They have people with experience gained during long careers at a senior level in their areas, and they use this expertise to advise businesses on how to achieve best practices on each cost line. They help to:

  • Define internal processes
  • Manage supplier & client relationships
  • Achieve best in class pricing
  • Redefine process
  • Implement, manage and monitor new supply arrangements

 The majority of their work is done outside of client office environments. As a result, their processes, resources, and systems ensure minimal impact on your internal resources. They monitor supplier performance throughout a time frame aligned with the supply contract to ensure that all the savings are realised, sustained, and even improved over time. In addition, they collaborate with you on a fully transparent basis throughout the process, allowing you to retain control of all the critical aspects of the engagement. They then stay with their clients for the long term, ensuring commitments are kept. This ensures that they maximise the savings they identify and keep savings and supply on track.