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Today on Eden Exchanges we spoke to Jodie Busch, who is the Regional Franchisee for ATM2GO in Queensland, a modern day mobile ATM service franchise available across Australia. Listen as Jodie delves into her career prior to ATM2GO, why Jodie chose ATM2GO for her next opportunity, what the business has to offer and who would suit an ATM2GO franchise business.
Jodie discusses her and her husband’s unique background and how they came to be a part of the ATM2GO franchise
- The business
Jodie explains the business model, as well as the serviceability and application of ATM2GO for events and private hire
- The customers
Jodie discusses who her customers are, where her ATMs are located and who would greatly benefit from a mobile ATM
- The ATM trend
Jodie talks about how her business has grown and the interest she has been experiencing from the local event organisers
- Training and support
What training and support a new franchisee can expect to receive from the ATM2GO team and fellow franchisees
- A growing business with insurance
The potential for growth of the franchise, and the insurances the legal team at ATM2GO offer to franchisees for peace of mind
- Her future plans
Jodie discusses where she envisions the franchise in a couple of years and how the team is helping her reach them
- Loving the job
What Jodie loves about her role and what she loves about the business
- A piece of advice
Jodie offers some piece of advice on becoming a franchisee with ATM2GO and what to expect when entering the mobile ATM business
When Andrew and Jenny first launched the business, it was with a wealth of industry knowledge. Andrew had been involved with selling the first ‘white label’ (non-bank) ATMs in Australia in the late 1990s.
Andrew and Jenny’s first event was the Eumundi Markets in April 2011. There was also an enquiry to buy a trailer, which later turned into the first ATM2GO franchisee. With 17 franchisees now running under the ATM2GO banner, the number of events that ATM2GO has attended over the last eight years is in the thousands.
There is a great deal of experience in the team and each franchisee takes pride in providing clients with an exceptional customer service experience. This, coupled with reliable machinery, has seen the business grow from strength to strength.