Podcast: Ep#121 “My Brother and I are the 4th Generation of the Plarre family working in Ferguson Plarre Bakehouses. We know what it is to bake and to do it well”- (ft. Steve Plarre CEO of Ferguson Plarre Bakehouse Franchises)

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Today on Eden Exchanges we spoke to Steve Plarre who is the 4th Generation of Plarre’s and the CEO of Ferguson Plarre, an Australian owned and run bakehouse franchise first opened in 1901. Listen as Steve chats about the Ferguson Plarre Bakehouses highlights over the years, The Ferguson Plarre business model, and the loyalty, trust and dedication Ferguson Plarre have between their franchisees and their customers.

CEO Steve Plarre of Ferguson Plarre Bakehouses.

Discussion Points:

  • Background
    Being a 4th generation of Plarre to be a member of the Ferguson Plarre Bakehouse team, university and more
  • Ferguson Plarre Bakehouse
    What is a Ferguson Plarre Bakehouse?
  • Differentiation  
    How Ferguson Plarre Bakehouses differ from other bakeries and franchises in Australia
  • Competition
    How 118 years in the business has made Ferguson Plarre Bakehouses the bakehouse to beat
  • The product
    What Ferguson Plarre offer in product range, how it is made and where it is available
  • Trust loyalty and dedication
    How Ferguson Plarre have achieved a long-standing customer base and loyalty in the community
  • Major markets
    Opportunities to grow the business, new goals and highlights for 2019
  • 100 years of bumps in the road
    How Ferguson Plarre apply 100+ years of success and failures to create an award-winning franchise model that is hard to beat
  • Market and royalty fee-free
    The reason behind Ferguson Plarre’s no Marketing and Royalty fee franchise model and why their franchise model prioritises the customer and the franchisee
  • The celebrity variety
    Steve tells the story of how Ferguson Plarre served the Queen of England Elizabeth II and The President of the United States
  • The method of best fit
    How Ferguson Plarre find the perfect location for their franchisees through an algorithm measuring location, resources and market
  • Bakers gotta bake
    Who would make an ideal franchisee for Ferguson Plarre Bakehouses.
  • How to get in touch
    How to enquire about a franchise opportunity near you or to make contact with the head office team

Useful Links
Profile / Website / Facebook / Linkedin

About The Business

Ferguson Plarre Bakehouses has always been and still is a family owned and operated business that first opened its doors back in 1901. They have a long & proud history dating back to the 1800’s, with both Ferguson and Plarre families establishing themselves in Australia almost 120 years ago.

In 2019, Ferguson Plarre Bakehouses are still just as famous for their desserts, birthday, wedding cakes, award-winning meat pies and Tiddly Oggies as they were when they started, and with over 200 years of combined experience, you’d expect nothing less.

If you are interested in enquiring about an opportunity to be your own boss and own a Ferguson Plarre Bakehouse, click here to enquire today!