“Our view is franchise cafes have become unnecessarily expensive in recent years” – John Stanton, Lava Coffee
The law of averages says that a start up business can fail, likewise a franchise business can also fail if the proper planning is not adhered to, or if the franchisee joins up to a system that fails them.
Planning means having the right systems in place to create efficiencies for the franchisee. Get them organised so they can maximise their output and their income. A franchise business should not solely rely on the skills and abilities of the individual franchisee to be successful.
We’ve recently seen a spike in enquiry from franchisees, not new to the sector looking for alternatives options. They may have a bad run with system that didn’t suit them and often still own a franchise which they believe was overpriced. Despite these negatives, they are still on the lookout for another, accessible franchise that fits their needs and innovative brands are emerging to fill this gap.
Support on tap
A brand leading the way in creating a sustainable model for the franchise industry is Lava Coffee.
Lava’s ongoing franchisee support program is unique not only in that it includes field support through on-site visits, but includes support functions such as new product development, advertising assistance, purchasing programs, public relations initiatives and technology development.
Support is based on helping franchisees to run their business more efficiently based on observation, comparative analysis, and the use of key performance indicators.
Using the scale of the Lava franchise system, purchasing programs are put in place that not only add to the customer experience but allow for greater margins in franchise sales and franchisee profitability.
“We know that you are busy working in the business so we provide all the work that needs to be done on the business”, explains John Stanton, who heads up new franchise recruitment at Lava Coffee. Our goal with these ongoing services is to contribute to higher quality businesses, and more profitable franchisees.”
Point of difference:
Lava Coffee has a focus on high quality espresso coffee served in non-traditional locations. As John Stanton explains, “There are many independent cafes and franchise systems all over Australia. So Lava Coffee aims to provide potential franchisees the opportunity to enter the industry at a cost that is far more attractive than industry standards.” According to Stanton, “Our view is that franchise cafes have become unnecessarily expensive in recent years. Lava Coffee is about making your very own cafe affordable.”
We are seeing a lot people and hearing a lot of stories of ex franchisees cynical and burnt out by the experience from systems on the market. Many have had indifferent experiences in the sector with more established, often higher priced businesses on the market. The Lava Coffee proposition is transparent, fresh and and accessible.
What makes the Lava Coffee proposition even sweeter is that the demand for coffee is only accelerating, Australia’s café culture looks set to continue going from strength to strength, reflected in the strong performance of on-trade coffee, which is expected to maintain an annual compounding growth rate 5% according to Euromonnitor International. With a flat fee rather than a percentage based royalty and an entry point of around about 150k support that is second to none and a track record of building great franchise brands, Lava coffee is a rare opportunity for those that dare to dream.
About Lava Coffee
Lava Coffee is a vibrant, young Australian owned Specialty Coffee Franchise with a focus on high quality espresso coffee served in non-traditional locations. If you’re interested in learning all about the cafe business and Lava Coffee sounds like the right fit for you, please click here. Lava Coffee offers franchise opportunities based on a tried and tested foundation of proven product, processes and systems for a smooth operation. Just like pouring the perfect crema!