Ep#313 The Accountant The Franchising Sector Needs (ft. Philip Morrison, Franchise Accountants)

Today on Eden Exchanges, our Digital Marketing Specialist, Ben Madden, spoke to Philip Morrison, who is the Director at Franchise Accountants.

Listen as Philip discusses how Franchise Accountants got started, his journey into the franchise sector, how the New Zealand franchising sector’s evolved over the years, his advice for franchisees, and much more.

Tune in now to check it out!

Discussion Points

• How Philip got started in the franchising sector
  Philip reveals how he became a specialist franchise accountant.
   
• The success of Franchise Accountants
  Philip talks about the team’s recent win at the 2024 NZ Franchising Awards.
   
• Franchise Accountants’ advisory role
  Philip talks about offering advisory services, and how this gives clients confidence.
   
• Why New Zealand loves franchising
  Philip talks about New Zealand’s entrepreneurial spirit, and how that fuels their franchising sector. 
   
• How they evaluate a franchise
  Philip touches on the seven criteria they have when assessing a franchise’s viability.
   
• Things people should assess before buying a franchise
  Philip gives advice on what people should do when purchasing a franchise, and mistakes he often sees people making.
   
• The industries he might buy a franchise in
  Philip discusses the industries that he considers to be particularly healthy for new franchisees.
   
• What’s next for Franchise Accountants
  Philip reveals what’s next for Franchise Accountants, and how people can get in touch.
   
• And more!

Want to learn more? You can visit Franchise Accountants’ website!