Ep#298 Taking Care Of Man’s Best Friend (ft. Janie Rose and Martin Rose, Dash DogWash)
Today on Eden Exchanges, our Digital Marketing Account Manager, Dru Naidoo, spoke with Janie Rose and Martin Rose from Dash DogWash.
Listen as Janie and Martin discuss how they left their careers as successful ice cream shop owners after seeing a gap in the market for professional washing and grooming, what led to the creation of Dash DogWash, how they made the most of visual marketing and why trust between a franchisee and customer is so important, what they look for in potential Dash DogWash franchisees, the benefits of becoming a franchisee, and so much more.
Tune in now to check it out.
Discussion Points
- Background and experience
Janie and Martin, who started as ice cream shop owners, share their story about how they became involved in the dog washing and grooming industry over 17 years ago.
- What led to the creation of Dash DogWash
The pair dive deeper into the creation of the brand, and how they were able to capitalise on a gap in the market.
- How the brand differentiates itself
Martin shares the point of difference behind Dash DogWash in the market, and their franchisee’s ability to wash/groom a wide variety of dogs.
- What makes a good franchisee
Janie and Martin list the qualities they look for in potential franchisees such as having a love for dogs, a great personality, a love of people and an eagerness to roll up your sleeves and do the work.
- Trust drives business
Martin explains that trust between a customer and a franchisee is the building block of a strong business, as Dash DogWash franchisees typically become a dog’s groomer for life resulting in plenty of rebookings.
- Comprehensive training & support
The pair go deeper into the level of training, education and support franchisees can expect from the start, including 3 months of structured support with potential profits to be made after 3 weeks.
- Marketing done right
Janie shares the unique and cost-effective marketing approach the brand utilises, such as advertising directly via the eye-catching blue and yellow trailer.
- A day in the life of a franchisee
Martin and Janie paint a picture of what a typical day looks like for a franchisee.
- All in the details
The pair also explain some small but significant differences that set Dash DogWash apart from the rest, such as bringing sunscreen for dogs, taking care of dogs in between grooms, educating clients on how to take care of their dog’s coats and more.
- Keeping up with a changing industry
The pair discuss how they’re keeping on top of a changing industry and addressing ongoing client needs by ensuring franchisees have access to the best and latest products.
- “I wish I had done this sooner”
Janie and Martin talk about the common phrase that many franchisees tell them and offer insights into how you can get started as a franchisee today.
- And more!
Want to learn more? You can discover how to become a Dash DogWash franchisee by clicking the Jotform link here!