Ep#295 Transforming The Health Of Australians (ft. George Saragas, Director at Over 40’s Transformation Centre)

Today on Eden Exchanges, our Digital Marketing Account Manager, Kirstie Dinning, spoke with George Saragas, who is the Director at Over 40’s Transformation Centre.

Listen as George discusses how he and his wife discovered a gap in the fitness market, how he and his wife used their knowledge of health, fitness and nutrition to create Over 40’s Transformation Centre, the differences between training over 40’s Australians and other age groups, what a typical day in the life of an Over 40’s Transformation Centre franchisee might look like, and so much more.

Tune in now to check it out.

Discussion Points

• How Over 40s TC began
  George shares how he and his wife discovered a gap in the market, what led them to create a booming fitness franchise for people over 40, and why it just made sense.
   
• Passion behind the brand
  George shares how his enthusiasm and fervour for the fitness industry and staying fit and healthy really paved the way for Over 40s TC.
   
• A fitness niche
  George outlines the importance of correct and proper training for people of mature ages, and how Over 40s TC provides the perfect mix of health, fitness and nutrition insights.
   
• Aspiring franchisees
  George explains that their most successful franchise owners are those who are passionate about making a real difference in people’s lives, and typically are more hands-on showing their face to customers and making real connections.
   
• A day in the life 
  George shares what a typical day would look like for a new franchisee from doors open to close of business.
   
• Essential tips for business owners
  On top of tips for ensuring your business has the best chance of success, George shares how his franchise system makes sure aspiring franchisees break even, at a minimum, and the right demographics are chosen when setting up a new location. 
   
• A business model that works 
  George shares how current franchisees ensure clients are returning happy and content with their services, and how franchisees can also implement strategies to retain & grow their customer base quickly.
   
• Getting started
  From hand-held guidance to site selection and comprehensive training, George unpacks what it will look like for a new franchisee working with George and his wife.
   
• And more!

Want to learn more? You can discover how to become an Over 40’s Transformation Centre franchisee by clicking the Jotform link here!