We just have a set hourly rate for everything we do – $100 per hour – and every service is set up front based on how long it will take us to complete the job.
It is always up front, simple and transparent for our clients.
Where the franchise is exciting is that we have taken a model from the finance industry and applied it to professional services. Each of our Ripple franchisees and employees have their individual specialities. I specialise in graphic design, web design and presentation training for example. Between the offices, however, we cover everything. This allows me to advertise my franchise office as a full service agency, without having to train in every field.
For example: (Click the image on the right for a visual guide)
- I have a client who wants a new logo, a website, an advertising campaign and ongoing social media.
- Based on their needs, I give the client a quote for all services
- I do the items that I am good at for the client
- I buy the services from other Ripple members for the services they are better at for a wholesale price and sell it on to the client.
It means that the client has one point of contact and I own the relationship, but I can offer all services. I don’t outsource, I in-source and can rely on the quality of the work and I still make money from all services. In turn other offices pass business my way for my specialties.