It seems Australia (and the globe’s) obsession with cats and dogs, or ‘fur-babies’ is not limited to funny meme pictures videos on the internet. Pets are being encouraged into the workplace, universities, and schools as a method of stress-relief and all round adorableness. Such as, bring your dog to work day (June 23) and new classroom pet trends helping to build social skills in children. In these cases, children from petless homes are given exposure to animals in safe environments, where they can learn the responsibilities of being a carer and benefit from their therapeutic company.
According to The Australian, we have some of the highest pet ownership rates in the world and collectively we spend around $12 billion a year on them, a figure that has risen a startling 42 per cent over the space of 3 years. So what is driving this obsession with our kids….I mean pets.
The Australian Bureau of Statistics reports that 5 million of Australia’s 7.7 million full-time workers put in more than 40 hours per week. So we are working longer hours than ever. There is of course some other modern trends that are contributing, for example shrinking backyards, and busy lifestyles have also led to a pet care industry boom, $600 million of which has been spent on grooming services.
It’s true, Australians spend $150 every month for professional dog groomers. So apart from having the daily dose of fun there is also monthly retainers and good money to be made.
One of the pioneers of the industry, Chris Taylor, owner of Aussie Pooch Mobile (APM) has been washing our beloved Poodles and Hounds for over twenty-six years and has seen a distinct rise in clientele. Today Chris Taylor is one of the most coveted business women in Australia, running one of the largest Global dog wash and care franchises with over 175 operators in Australia, and presence in; Malaysia, New Zealand, New Caledonia and the USA.
No matter the size of the company, Chris is true to the beliefs that she started with. “Aussie Pooch Mobile has been built on a basis of an exotended family, both from our customer’s point of view with their dogs being an extended member of their families and our franchisees being part of the Aussie Pooch Family”.
It is the sort of passion that is a non negotiable as an APM franchisee. Chris explains that “this family business suits women with a passion for dogs, a caring nature and a will to succeed. As a mother of two I understand the need of today’s woman in business and have established support and ongoing training and development that allows women the opportunity to create a successful business while balancing their family and leisure time”.
In a world where women own less than 20% of businesses, 65% of APM franchisees are female.
“Franchising is the ultimate business model to allow women the opportunity and confidence to create a business for themselves but not by themselves” explains Taylor.
Aussie Pooch Mobile franchised operators also offer advice on caring for your dog, pet nutrition, puppies, flea control, worming, medicated dog wash and grooming. They differentiate their brand because of the holistic services they provide and also via their passionate “We Care” philosophy.
The Aussie Pooch Mobile philosophy of ‘We Care’ not only relates to cleaning and caring for dogs, it is strongly tied to caring and helping the community. APM is involved in money raising activities for RSPCA, the Animal Welfare League, Lions Hearing Dogs, Assistance Dogs and Breast Cancer Awareness and Variety the Children’s Charity.
Aussie Pooch Mobile is a business to feel good about on the inside as well as the outside and looking at every single economic and lifestyle indicator. It is a business that will continue to boom… If the pet memes having anything to say about it.
- Passionate about dogs?
- Wanting to work outdoors?
- Self motivated and driven?
- Hard working?
- Wanting to be your own boss and have your own dog wash business?
- Looking for a fresh and rewarding career direction?
If you “tick” YES to all of the above then click here for more information about this awesome dog grooming business and to organise to spend some time with some gorgeous doggies to trial your new career.